Declaration of Action for the Local Telework Promotion Movement

September 26, 2022

Ideal Brands LLC (Head Office: Tokyo, Representative Partner: Masahiko Mizuno) agrees with the purpose of the “Regional Development Telework Promotion Campaign” promoted by the Cabinet Office and the Cabinet Secretariat, and has made an “Action Declaration” to participate in the campaign. The declaration was officially accepted today by the Cabinet Office and the Cabinet Secretariat, and is posted on the website of the “Telework for Regional Development” project.

Local Telework” (Cabinet Office) website

https://www.chisou.go.jp/chitele/sengen/index.html

Our Declaration Details

https://www.chisou.go.jp/chitele/sengen/company/1133.html

As stated in our Action Declaration, we will promote [3] participation in regional projects, [4] functional decentralization, and [5] work location promotion. Specifically, we will participate in the matching projects of local companies and professional human resources living in the Tokyo metropolitan area, which are implemented by METI Regional Bureau of Economy, Trade and Industry and local governments, and continue to provide support in the form of “philosophy, brand, and design” for the inexperienced issues faced by local small- and medium-sized companies. In the future, we plan to promote efforts to [2] recruit and train local human resources [6] increase the number of people involved and promote regional development through exchanges with local companies and human resources by utilizing satellite offices and other work location facilities in the target regions.

 In addition to utilizing the above “promotion of telework for regional development” initiatives for the expansion and stable and continuous promotion of core operations, we will continue to support diversity in the work and life of our employees and create an environment that allows each and every employee to maximize his or her abilities.

*What is the “Regional Development Telework” Promotion Project of the Cabinet Office, Cabinet Secretariat?

Telework contributes to the revitalization of rural areas in various ways, such as accelerating the flow of people from urban areas to rural areas, preventing the outflow of population from rural areas, creating jobs and new businesses in rural areas, and so on. In addition, the “Local Creation Telework Promotion Campaign” will be developed to promote “Local Creation Telework” through public-private partnerships with companies and organizations endorsing the purpose of such telework.

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