We supported Japan’s first cloud-native company – Goho-yoshi LLC, a project group that aims to realize a sustainable society, with their corporate branding.
As the company’s name signify, it is a project group that aims to achieve the “five good things” by adding “good for society” and “good for the future” to the spirit of sampo yoshi, which means “good for buying,” “good for selling,” and “good for making,” and because of this, its businesses are diverse and it is difficult to see consistency throughout the company.
We want to create a brand identity that will serve as a banner and a credo that will guide our actions, while maintaining the uniqueness of each individual business and project, and through the axis of the company as a whole! We were asked to consult with the company to help us with this project.
The first step was to dig deep into the “original experience,” which is the source of the thoughts and feelings of each individual business, and through the discovery of issues and restructuring of the business, the participants were able to discover the axis of the company as a whole. We believe that the participants were able to clarify what they wanted to do, which at first seemed vague, and to increase their enthusiasm to tackle it with more confidence.
Goho Yoshi will be celebrating its one year anniversary on July 30 this coming July 24th at the “Goho-Yoshi Fest“! There will also be a presentation of the credo.
Our CEO, Mr. Mizuno, has been registered on Monozukuri.com, a platform connecting manufacturing companies and experts. As an industrial designer and branding expert, we will continue to support manufacturing from multiple perspectives.
Telework Month is a movement to promote the spread of teleworking, spearheaded by the Telework Promotion Forum (established in November 2005, consisting of the Ministry of Internal Affairs and Communications, Ministry of Health, Labor and Welfare, Ministry of Economy, Trade and Industry, Ministry of Land, Infrastructure, Transport and Tourism, academics, private businesses, etc.). Since 2015, November has been designated as a symbolic month, and we aim to make it a national movement to expand diversity in work styles by joining hands not only with companies, organizations, and individuals implementing telework, but also with everyone involved in related research activities, educational activities, support activities, and other related activities. As a 100% cloud-native company, we endorse the purpose of Telework Month and are registered as an organization that “practices,” “learns,” and “cooperates” with telework.
As a declared company, we have obtained the “Telework Tokyo Rule” practice company declaration and received certification. Since its establishment, the company has been maintaining and practicing an advanced telework environment, and as a cloud-native company, it is able to provide nationwide support regardless of location using online tools. For details of the certification, please refer to the following page of the Tokyo Metropolitan Bureau of Industrial and Labor Affairs “Telework Tokyo Rules” Practice Company Declaration.